Five Ways to Boost SEO

Search Engine Optimization is vital to a web-based business's success. The following list shows five methods to improve your chances of showing up on the front page of search engines. Sites that mastered the search "algorithm" sometimes get upwards of 10,000 hits per month just from search engines! Without further delay, let's get to the countdown.

5. Find Specific Words

Find single words to characterize your web site since search engines want to find the most accurate results. This is one of the most important aspects of SEO since this condition will never change. Search engines will always look for accuracy through the maximizing relevance of the users' searches. By repeating the words and phrases, search engine relevance is maximized. To clarify some points that may not be so obvious, it may be better to choose a very unique phrase/word. For example, choosing the words "Fun Games" may not be as effective as "Shooting Monkey Game." The reason is because out of the 50,000,000 results you will get for "Fun Games," there is a very small chance you have better SEO than the other huge websites that have been around longer.

4. Share the Links!

Share links with sites related to yours! If your web site is about hats, check for other hat web sites that have open affiliation! Most affiliations are "link-shares." You can typically email the webmaster and request your link to be posted in return for posting his/her link. Search engines look for how many sites, relevant to your keywords, and notice how many of these sites actually link back to your own. The more sites linking back to your own, the more legitimate it will appear to the search engine. These links will help raise your ranking on search engines.

3. Validate Your Site

Run your web site through a WC3 validator. You can do this easily and free by going to this validator. Most search engines will ignore many parts of your site if it isnt coded to the WC3 standards. That is potential content that is totally ignored from your web site. This tool points out each line that doesn't validate, so it is very easy to find the weak points. Along with WC3 validation, make sure your web site works with all browsers! Find friends to test with each browser. Here is a list of browsers:
Apple's Safari
Mozilla's Firefox
Opera
Konqueror (Linux Users Only)
Internet Explorer

2. robots.txt

Robot attack! Oh, wait, it's just Google. Robots need to scan your web site for search engine listing! If your site folder does not include robots.txt, make the file right now! Here's what you should put in your robots.txt to allow them to scan all of your pages:
User-agent: *
Disallow:
Of course, if you want to disallow the scan of a page, simply add it to the Disallow list.

1. Tag Your Site

Add unique meta keywords, descriptions, and titles to your web pages! This does not only affect your search engine ranking, but it also affects the way people will read your website when they see it in searches. This site shows you how to correctly use meta tags. These tags will characterize your web site in many ways. When people bookmark your web site, they will see the title that you gave to the page. When people search for pages on search engines, the first thing they will see is the title of your page. All search engines factor in the title of your page, and most factor in meta tags. Either way, each tag is absolutely vital to the success of your web site. Remember to make it unique!

Back to Marketing